HCI Direct, Inc. is a premier direct marketing company serving the women’s market. We deliver quality products and personalized service, building long-term customer relationships through positive word of mouth.

We value our customers
We are here to please our customers – without them, nothing else matters. We understand our customers’ needs and deliver innovative products and services to meet those needs.

We value our employees
We believe that the potential of our company has no limits and is driven by our employees and their imaginations. We are committed to an environment that attracts, motivates and recognizes high performance. Each individual makes important contributions and we depend on each other to succeed, by promoting the sharing of ideas, risk-taking and creativity.

We value continuous improvement
We view quality as a journey, not as a destination. We constantly look for new ways to improve our processes, our products and ourselves.

We value commitment
We know that the best decisions result from a vigorous debate, incorporating a range of points of view. Each person’s input is valued and expected. Once a decision is made, we all commit to that decision and take actions that fully support it. We deliver on these commitments with a sense of urgency, flawless execution, and accountability for results.

We value integrity
We execute with integrity, holding ourselves accountable to the highest standards of performance, accountability and personal conduct in all of our business dealings.