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Fashion Alert! Beat the Heat Wave with Cooling Hosiery
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8/11/2006
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Summer is here and so is the first heat wave of 2006. Staying cool can be challenging, but don’t sweat it. Silkies®, the largest direct mail brand of hosiery products in the U.S., offers Ultra Sheer 65ºF Pantyhose, which are innovative and specially designed to keep legs cool and comfortable even when the temperature rises.
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Silkies Recognized by the Philadelphia Direct Marketing Association
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6/9/2006
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Bensalem, PA, June 9, 2006 -- Silkies, the largest direct mail brand of hosiery products in the U.S., won a Benjamin Franklin Award for Direct Marketing Excellence by the Philadelphia Direct Marketing Association (PDMA) in a ceremony June 8, 2006.
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Silkies® Reaches One Million Dollars In Online Sales - Increased Web Traffic Results in Sales Growth
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6/22/2005
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Silkies®, the largest direct mail brand of hosiery products in the U.S., announces that its online boutique, www.silkies.com, recently marked $1MM in shipped sales. Since its launch in January 2004, the Silkies Web site has experienced increased traffic and steady sales growth. With almost 400,000 hits per day, www.silkies.com offers a wide selection of shapewear, hosiery, lingerie plus apparel and accessories.
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Silkies® Recognized by the
Philadelphia Direct Marketing Association
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6/15/2005
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Silkies®, the largest direct mail brand of hosiery products in the U.S., was recently granted honorable mention from the Philadelphia Direct Marketing Association (PDMA) in the 2005 Benjamin Franklin Award competition.
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Beautiful Legs Without Breaking A Sweat -- Silkies® Offers Innovative Hosiery Solutions
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4/8/2005
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Bensalem, PA, April 8, 2005 – Summer brings high temperatures and humidity, along with a desire to shed layers of clothing and break out the dresses, skirts and sandals. Before banishing hosiery to the sock drawer for the season, just breathe. Silkies, the largest direct mail brand of hosiery in the U.S., makes summer hosiery a breeze with barely-there styles that help to keep legs energized, cool and comfortable, even in sweltering heat.
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Silkies® Enhances Commitment To Customer Service --
New Business Outlook Led by Former AOL and Rodale Executive
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4/8/2005
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Bensalem, PA, April 8, 2005 – Silkies®, the largest direct mail brand of hosiery in the U.S., announces a renewed commitment to customer service by enhancing its Made-to-Order Hosiery Service, which provides customers with more flexibility through the ability to customize their hosiery orders. Customers can now choose the quantities, styles, shades and frequency of deliveries they prefer. This strategic change to its home delivery service is only one of many enhancements being implemented at Silkies.
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Silkies® Web Site Takes The Legwork
Out Of Purchasing Pantyhose --
Online Sales On-Target to Increase
Through the Recent Addition of its Web Site
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4/8/2005
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Bensalem, PA, April 8, 2005 – Silkies®, the largest direct mail brand of hosiery products in the U.S., announces its online sales are on-track to increase over 100% after one year since launching its award-winning website. Silkies recently introduced its website, www.silkies.com, to improve the customer experience, continuing to highlight the company’s commitment to providing their customers with more control and flexibility.
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HCI Direct Hires Vice President and Chief Information Officer
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2/9/2005
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Bensalem, PA, February 9, 2005 – HCI Direct, Inc. (www.Silkies.com), the largest direct marketer of hosiery products in the U.S., announced the hiring of Jeanmarie Gelinas as Vice President and Chief Information Officer.
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Local Hosiery Company Celebrates Wager between Philadelphia Head Coach and Player with Commemorative Tights
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12/13/2004
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Bensalem, PA, December 13, 2004 – Silkies (www.silkies.com), the largest direct marketer of hosiery products in the United States, celebrates the potential 15th touchdown of Philadelphia Superstar Wide Receiver Terrell Owens by naming its X-Queen tights in green and white “The 15th Touchdown Commemorative Pair.” When Owens scores the 15th touchdown, Silkies will send the special tights to Head Coach Andy Reid and Owens.
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Marijke Bekaert Joins HCI Direct as Senior Director of Database Marketing
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11/29/2004
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Bensalem, PA November 29, 2004 – HCI Direct announced today that Marijke Bekaert has accepted a position to lead their Database Marketing team in overseeing database services and list/package insert management for HCI Direct’s businesses including: Silkies Made-to-Order Hosiery Service, Silkies Boutique and Silkies One Shots.
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